The International Fitness and bodybuilding Federation have announced an overhaul to the qualification process ahead of the 2027 Olympia final, and it will have major ramifications on four categories. With the 2026 Olympia final in Las Vegas just weeks away, the very best bodybuilders have been flexing their way through various qualifiers to punch their […]

Your winter arc is your best shot at real size before spring. The concept lines up with how bulking season has always worked: train hard, eat enough to grow, and let the colder months do the heavy lifting on your physique. But most guys waste the first few weeks of their arc still figuring out […]

While many people are using the last of the sizzling summer heat as an excuse to stay on the sun lounger a little longer, the popular strength and conditioning coach, Joe DeFranco is creating his own heatwaves in the gym. DeFranco is the man behind the magazine cover worthy physiques of NFL, UFC, and WWE […]